Wild Bill is originally from Hartford, Conn and moved to Noank roughly 40 years ago. He started Wild Bill's Action Sports (originally a screen printing/embroidery business) out of his home 30 years ago. Shortly thereafter he took over a tackle shop and slowly got out of the apparel business. Fishing had always been a passion of his, and charter fishing was the logical next next. (His other passion is fresh roasted colombian coffee. Ask and he will explain.) Over the past 25 years, he has been honed his craft and grown his business. All of his customers were accumulated by word of mouth and still most are repeat customers. He takes a lot of pride in he does; producing quality fish for his customers.
The Sarah J was designed and built by Wild Bill and his son, specifically for the type of fishing that Wild Bill specializes in. When Sarah J Charters started (on the previous vessel Sara J) Wild Bill's customers chose to fish with him because he was an alternative to the traditional charter boat. His boat was small and fast with a shallow draft which allowed him to fish where other boats couldn't. Being a center console it was possible to fish light tackle, and chase fish with an angler on the bow. Customers loved this style of fishing, they felt intimately involved in the process of catching these fish, rather than just turning the handle of a reel. As the business grew, Bill realized a need for a larger boat... Read More